The Sultanate of Oman is one of the most progressive nations in the region, offering excellent standards of living, with world class amenities and modern infrastructure. A land rich in diversity and heritage, Oman is home to a large expatriate population of businessmen and professionals from across the globe besides the country’s local fashion conscious population. The Omani market is therefore characterized by a highly cosmopolitan and lively mix of consumers from different ethnic backgrounds. With such a diverse group of shoppers, demand for modern retail outlets is constantly on the rise. Oman’s plush shopping malls and hypermarkets are home to some of the biggest home and lifestyle brands.

The Omani government supports the private sector and provides the right climate to stimulate trade and investment through its investor friendly policies and state of the art infrastructure.