MARKETING OPPORTUNITIES - WHY PARTICIPATE?
VISITOR PROMOTION

The 2001 campaign includes domestic and regional advertising and editorial coverage in national media, trade press, top IT titles and the specialist Internet press. Plus thousands of direct mail hits, plus special relationships with key associations and trade groups.

Our brief is to get COMEX 2001 and its exhibitors covered by the very best of the broad and specialised media in the months approaching the show, this will be carried out in partnership with your Marketing Department.

The strengthened COMEX 2001 team, is without doubt the most experienced group of IT-specific event marketers in the Sultanate. Our track record includes:

The combination of over 10 years expertise in specialist IT events, Internet-specific conference and event experience, commitment and the marketing muscle that gives the COMEX 2001 team the skills and resources it needs to drive the event to the very heart of the region's business community.

THE HIGH VALUE PROGRAMME: YOUR MARKETING MILEAGE

COMEX 2001 is much more than a stand. Indeed, the Exhibition, GIS and the iNFOTECH Seminar Programme are all designed to deliver the greatest number of high-quality business interactions to our exhibitors and delegates. To do this, we have designed a ground-breaking exhibitor High Value Programme that adds extra marketing punch. Details of which are sketched out below.

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The High Value Programme is designed to do three specific things for our exhibitors:
  • Extend the value of the event beyond the four days - with promotional boosts before, during and after COMEX 2001;
  • Help you integrate COMEX 2001, GIS and the iNFOTECH Seminar Programme with your other marketing activities - including your advertising, direct mail, product launch, telemarketing, seminar and PR efforts; and
  • Ensure success at the show - by driving the right visitors to your stand.

THE HIGH VALUE PACKAGE
Every exhibitor gets all this as part of the stand package.

BEFORE THE SHOW

  • PR Support - distributing your exhibitor news to the media;
  • Free access to the list of show pre-registrants - so you can invite them along to see you;
  • Free link to your corporate web site - with a show icon for a reciprocal link; and
  • Free Publicity Guide including all media that will be covering the show, editor's names, deadlines and special details on the official supplement published by The Oman Observer.

DURING THE SHOW

  • Your chosen stand in the centre of four days of action;
  • An opportunity to run a seminar - allocated on a first-come, first-served basis;
  • Sponsored Coffee Mornings, organized to bring IT and telecom providers face-to-face with end users from sectors such as: energy, finance, transport, tourism, agriculture and fisheries, engineering, construction, education, health, power, manufacturing and communications. As well as free entry in the Exhibition Catalogue - used as a key marketing tool throughout the year;
  • Sponsored COMEX 2001 Breakfast Summit. An opportunity for end users and IT and telecom providers to network in an informal setting;
  • Free Press Office Support for literature distribution, leading the press to your stand and space for interviews at the specially constructed COMEX Business Centre;
  • Internet Café;
  • A bespoke-designed and fully-equipped COMEX Business Centre at which meetings can be held and presentations delivered; and
  • A wide range of sponsorship opportunities - high-profile packages available only to exhibitors and designed to meet your specific goals.

AFTER THE SHOW

  • Access to the visitor list - For post-show mailings and follow-up marketing; and
  • Coverage in the Post-Show Press Report sent to all relevant media and trade organizations to earn extra coverage for exhibitors.

If you can think of anything else that COMEX 2001, GIS or the iNFOTECH Seminar Programme could do for your company/organization, call us immediately on the following co-ordinates (+968)564268/564303 and tell us what it is.