Oman International Trade and Exhibitions (OITE) supported by Oman's Ministry of Higher Education, and in association with the British Council, is proud to announce the 2nd Gulf Higher Education Exhibition (GHEDEX), 30 April - 2 May 2001, Oman International Exhibition Centre, and the EdTech Workshops, 1 - 2 May 2001, Muscat-Intercontinental Hotel.

WHY EXHIBIT?

The Gulf's rapidly growing population has created an unprecedented demand for higher education, and as nationalization of the region's workforce gathers pace, there is an increased awareness of the need for the provision of quality tertiary education both domestically and internationally. GHEDEX is a focused, vibrant and extremely popular three-day higher education event that offers international, regional and domestic institutions, the ideal opportunity to meet, interact and network with government and private sector training departments, HR Managers and personnel, as well as private individuals looking to secure undergraduate and postgraduate information and solutions.

GHEDEX has been designed to connect proactive domestic, regional and international educational institutions and training and awarding bodies with not only undergraduate and postgraduate students but also those who seek shorter courses and professional qualifications. It also offers institutions, training and awarding bodies an opportunity to showcase their services to the vibrant and ever-expanding Gulf market.

VISITORS

GHEDEX 2000 had over 60 institutions exhibit from the Gulf region, Asia, Europe and North America, and in excess of 6,000 key visitors. It is an exhibition that attracts higher education policy-makers, researchers, practitioners, administrators, HR managers and personnel, teachers and students. GHEDEX also draws buyers and suppliers from state and private-run colleges and universities, education and multimedia publishers, computer software industry representatives, HRD consultants, instructional technology experts, and professional trainers.

PROMOTION

The GHEDEX 2001 campaign includes domestic and regional advertising and editorial coverage in national media, trade press and top education titles. Thousands of direct mail hits, plus special relationships with key education associations and organizations.

Our brief is to get GHEDEX and its exhibitors covered by the very best of the broad and specialized media in the months approaching the show, this will be carried out in partnership with your Marketing Department.

The strengthened OITE team, is without doubt the most experienced group of education and training-specific event marketers in the Sultanate. Our track record includes:

The combination of over 10 years expertise in specialized education and training events, the commitment and marketing muscle that gives the GHEDEX team the skills and resources it needs to drive the event to the very heart of the region's education community.