An aggressive marketing campaign will ensure that key decision makers from the region will participate in Gulf Eco.

Gulf Eco will be promoted by effective channels:

Advertisements - Strategically placed advertisements for maximum impact

Public Relations - Extensive and targeted press releases designed to highlight the exhibition and its participations

Direct mail - A fully relational database allowing careful targeting of key prospects

Fax and email marketing campaigns - Fax / e-mail marketing campaigns will be systematically rolled out to create awareness of the event

Telemarketing - A dedicated team will contact key target delegates to secure attendance

Internet marketing – A continually updated event website for information, online registration and inquiry

Industry associations – Associations with relevant organizations to publicise this event

In addition to a broad media, publicity and advertising campaign, the OITE Direct Marketing Team will tailor-make B2B meetings with potential clients to confirmed sponsors and exhibitors. A very selective invitee process will be worked out with participants to ensure that the return on investment by participating at GULF ECO is maximised.

Should you require any information on the Marketing and Promotion at Gulf Eco 2008, please contact:

Najib Al Marhoon
HEAD - MARCOM
+968 95129420
najib@oite.com