The country’s increasing employment opportunities; the market’s growing demand for foreign and modern retail brands; and the expansion of commercial and residential establishments have been instrumental for the boom in the retail sector.

Franchise & Retail Expo

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A venue where franchise development teams, successful retailers, franchisors and prospective franchisees, network and explore possibilities to do business together.

Autumn Trade Fair

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Dubbed as one of the country’s biggest shopping fairs, ATF serves as a convergence point for both local and foreign enterprises showcasing a plethora of products from across Asia, creating an ultimate shopping experience.

Salalah Tourism Festival

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Previously known as the “Khareef” festival and held in the Dhofar Governate, the Salalah Tourism Festival boasts of a kaleidoscope of activities, events and displays designed to entertain, amuse, educate and enchant visitors.

Spring Fair

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The Spring Fair is held annually by the Dhofar Municipality at the mesmerizing city Salalah, classified as one of the most attractive tourist destinations in the Sultanate of Oman.