SALALAH - the region's summer hideaway is all set for the largest and longest-running event of the year! Bigger and even better, the Salalah Tourism Festival serves as the convergence point for over 1. 8 million local and foreign tourists, providing greater business and leisure opportunities in 48 days! Previously known as the “Khareef” festival and held in the Dhofar Governate, the Salalah Tourism Festival will showcase a host of cultural, heritage and entertainment activities.


Business Opportunities

Organised by Oman's leading exhibitions company, Oman International Trade & Exhibitions (OITE) "The Shopping Fair" offers a wide array of the most innovative and trendy consumer, lifestyle and household products.

A Book Fair and Origin Oman Show will be held along the sidelines of 'The Shopping Fair', promoting literature and products manufactured in the Sultanate.

"I have participated at Salalah Tourism Festival for the past 18 years. It has been a platform especially for SMEs providing a great opportunity to promote our products to the growing market in the region. Salalah Tourism Festival helps us earn greater profits."
- Ifteqar-ul-haq, Ahlan Trading, Pakistan

"My family comes to the Salalah Tourism Festival each year. Besides fun and entertainment, we all enjoy unlimited shopping. The product displays are just so irresistible and very affordable. The festival always gives us a great shopping experience."
- Mohammed Al Saadi, Visitor


Destination Salalah - The Next Boom!

Endowed with lush greenery, intermittent weather and numerous tourist attractions, Salalah is now a booming industrial region. With integrated tourism projects such as Jebel Sifah and Salalah Beach, Salalah is now set to be the hot new tourism destination in Oman.

The region hosts a wide array of historical tourists destinations, museums and is a transshipment hub, catering to some of the world’s largest ocean vessels.