The extensive coverage of the festival by the international and local media points to the stature gained by the festival over the years and its appeal to thousands of visitors who throng to Salalah during this captivating season.

This year a powerful advertising & multi-level promotional campaign has been planned for the Salalah Tourism Festival. Emphatic eye catching advertisements in leading publications, TV & Radio broadcasts & announcements, leaflets distributed throughout the city, megacoms, mupis & posters placed at strategic locations around the city, an extensive SMS campaign, E-mail shots, targeted faxes and invitations will be sent to ensure visitors flock to the festival.